IA × IA / PLAYBOOK
PLAYBOOK · No. 06

Brand and identity

Contextual triage at scale, with the takedown ready to go.
New domains tied to campaigns and major brands show up in high volume. The challenge is separating signal from noise, prioritizing risk, and turning a confirmed detection into action.
18,000domains tied to Black Friday and major brands in a single month
BrandFraudTakedown
Updated Sep 14, 2026

Pipeline

DiscoveryNew domains, certificates, ads, social media accounts and pages.
SimilarityBrand, text, layout, infrastructure and behavior.
ContextCampaign, target, recurrence and relationship to legitimate assets.
DecisionPrioritizes by risk and confidence.
TakedownGenerates evidence and triggers the provider's process.

Before you buy another tool

Check whether your current providers already deliver brand protection, threat intel or abuse monitoring signals that you haven't turned on or integrated yet.

Takeaway: Detection only creates value when it reaches an operational action.
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In Markdown to paste into your AI, or as the starting point for your own playbook.

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